Klincap and Singulair by Nítida, surprise at Interclean Amsterdam 2022
Supported by Asfel, 56 Spanish companies presented their innovations in general cleaning and hygiene.
We agree, Interclean Amsterdam is like the Oscars for the film industry, we can’t conceive of one without the other. It’s simple, the cleaning and hygiene sector was yearning for its king event and so, after two years, this edition sought to instil optimism and once again become the most prestigious and international event in our market.
The fair was held from 10 to 13 May, four days marked by reunions and new opportunities, events and talks by professionals, learning, but above all, an innovative approach that tastes of respect, care and pampering for the environment that surrounds us.
So we speak of sustainability, not as a flat canvas but as a nuanced reality that materialises in immediate actions. Such is the case of Nítida Green, Nítida’s commitment to build a better present and future through the circularity of packaging, the reuse of the product or the reduction of CO2 emissions.
The sector demands efficient and easy to use products
Through our stand we shared this vision, but also an approach to our hygiene systems or what is the same, the exclusive combination of chemical products with advanced dosing systems that adapt to any cleaning area or sector: hotels, restaurants, retail, hospitals, etc.
Among them were Optima Enz, enzymatic detergents for laundries, as well as Klinbox or Klinbag, intelligent and efficient packaging solutions for kitchens or general cleaning.
Two proposals shone on their own, they are our latest developments in the field of cleaning and ambience. The first was Klincap, an innovative capsule system whose ultra-concentrated product is diluted in water at the click of a button. All visitors praised the Ecolabel certifications, the 100% recyclability of its packaging and its ease of use. A true revolution that has only just begun.
The second was Singulair, an exclusive air freshening technology using micro-diffusion of dry perfumed air. A powerful olfactory marketing tool to reinforce the unique character of each brand.
Teamwork, a safe bet
We didn’t want to miss the opportunity to thank Rafa Climent, the Minister of Sustainable Economy, Productive Sectors, Trade and Labour of the Generalitat Valenciana and María Dolores Parra, the General Director of Internationalisation, for their visit. We had the opportunity to discuss the sector and its evolution in the network of Valencian companies.
We would also like to mention the support of Asfel, the Association of Spanish Manufacturers of Cleaning and Hygiene Products, which has supported us so much as a Spanish and Valencian brand, managing to give shape to all our objectives proposed at the fair.
We knew it, we knew that this was the year of Intercelan Amsterdam. Therefore, we are sad to say goodbye. We have enjoyed, grown and received that boost of optimism to keep fighting to break the rules. Clear is evolution.
We are only leaving to meet again.
Interclean 2024, here we come.